Tuesday, March 27, 2012

Anti-Gay Group Boycotting America's Economy

On March 21st The National Organization for Marriage launched a smear campaign against the widely popular Starbucks coffee chain. The “boycott” by NOM (The National Organization for Marriage) was
launched on their website with the following message:
Unlike our opponents, we do not target whole companies for the actions of an individual business executive in that company," said Brian Brown, NOM's president. "But Starbucks has taken a corporate position in support of redefining marriage for all of society. We will not tolerate an international company attempting to force its misguided values on citizens. The majority of Americans and virtually every consumer in some countries in which Starbucks operates believe that marriage is between one man and one woman.
The truth is that NOM does indeed know about targeting. The organization has come under scrutiny since yesterday, when The Human Rights Campaign disclosed confidential memos by NOM which read in part:
The strategic goal of this project is to drive a wedge between gays and blacks—two key Democratic constituencies. Find, equip, energize and connect African American spokespeople for marriage, develop a media campaign around their objections to gay marriage as a civil right; provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots…”
This is only one example. The scope of NOM's “Divide and Conquer” strategies are numerous in the documents that were released as part of the Investigations of NOM’s political campaigns. Most notably and infamous, their anti gay campaigning in Maine and California. It is apparent that NOM is seeking to use not only the religious organizations, as well as political factions, but now corporations too. Can this be their newest and latest tactic? Here’s what they wrote, you decide:

We are today announcing a sustained public campaign calling on Starbucks to stop waging war against marriage, and the views of more than half its worldwide customers. Starbucks should be in the business of offering all its diverse customers a great cup of coffee, not taking sides against the views of its customers, vendors, and employees around the world," said Brown.

It also stated:

NOM will place ads throughout the United States, as well as in the Middle East and Southeast Asia, urging consumers to "Dump Starbucks" because purchasing a cup of Starbucks equals support for gay marriage.

For those of you who don’t know, Brian S. Brown is the current President of NOM. It is clear that he and his organization, believe that corporations which put vast sums of money into our economy should not make better workplace conditions. The truth is the latest Gallup poll in 2011 disputes NOM’s erroneous claim “more than half” of its customers are against marriage equality. In fact the poll showed that a majority of 53 % of Americans were now in favor of marriage equality. It seems that now, NOM, in its last ditch attempt to stop equality in America, is trying to get into bed with not only the Middle East, but apparently any anti gay region in the world. What’s next? NOM joining forces with Uganda and other like minded places which call for the execution of gays?

Perhaps NOM should realize that although profitable, fighting against the equal rights of LGBT individuals is fighting a losing battle, as is boycotting organizations that grow our nation’s finances. It is clear that although a boycott may have seemed like a surefire thing, it will turn out no better than the boycott of J.C. Penney by One Million Moms, another anti gay . It’s boycott ended badly as reported by the Huffington Post.

The National Organization for Marriage will fail miserably more than it has recently, should it pursue it’s attempt to thwart marriage equality. Not only does Starbucks believe in equality as one of  it’s corporations core values, but so does Amazon, Concur, Expedia, Google, Nike, Microsoft and many others. Are these the next targets? If so, fret not. This attempt at a boycott of Starbucks by NOM will not amount to more than a hill of beans.  Now If you’ll excuse me...it’s Starbucks time!


  1. Going to get my cup of JOE now! N.O.M needs to get a clue. We will win this fight even if I have to sip a cup EVERY hour on the hour! LOL! Thanks again Stone for this informative post! God BLESS! ♥

  2. Thank you for the comment. You're right, we will win this fight! Times have changed over the decades. Unfortunately some have yet to be bought into THIS century.


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